3 Types of PPC Ads You Must Know
In the previous article we discussed what PPC is and 4 reasons why PPC is important to your online business. To advertise with the PPC method you can use the Google Ads platform, Facebook Ads, and Instagram Ads.
You can use one or all of these platforms simultaneously. But you also have to adjust back to your business needs, so as not to burden the advertising budget. If your target audience uses Instagram, then use the Instagram Ads platform.
You can use one or all of these platforms simultaneously. But you also have to adjust back to your business needs, so as not to burden the advertising budget. If your target audience uses Instagram, then use the Instagram Ads platform.
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| 3 Types of PPC Ads You Must Know |
What are the types of services from the three platforms? The following explanation:
1. Google Ads
Google Ads is a tool provided by Google to advertise on the Google search engine. By using Google Ads, you can display ads in Google search results using keywords that are relevant to your business.
This type of PPC with Google Ads allows you to get many more potential clients.
This is evidenced from the Global Stats Counter data which shows that, in Indonesia, Google has a market share in search engines of 97.09 percent, Yahoo at 1.65, and Bing at 0.83 percent.
2. Facebook Ads
Facebook Ads is an advertising service provided by Facebook. With so many Facebook users in Indonesia, making this platform effective for reaching many potential clients from Facebook users.
This is evidenced by research data conducted by Data Word, saying that Facebook users are always increasing every year. Known in 2018, Facebook users reached up to 2.2 billion users.
3. Instagram Ads
Another platform that you can use to create PPC ads is to use Instagram Ads. Actually Instagram Ads is one part of Facebook. So when you create an ad using Facebook Ads, automatically you have created an Instagram Ads ad.
Instagram ads are also effective for reaching many prospective clients. Based on research data obtained from Napoleon Cat, Instagram users in Indonesia in February 2019 reached up to 62 million users.
Just like making Facebook Ads, before making Instagram Ads ads, you must also have a Facebook page first before making Instagram Ads. Then register on Facebook manager.
Well, those are some platforms that you can use to create PPC ads. Which platform are you going to use?
1. Google Ads
Google Ads is a tool provided by Google to advertise on the Google search engine. By using Google Ads, you can display ads in Google search results using keywords that are relevant to your business.
This type of PPC with Google Ads allows you to get many more potential clients.
This is evidenced from the Global Stats Counter data which shows that, in Indonesia, Google has a market share in search engines of 97.09 percent, Yahoo at 1.65, and Bing at 0.83 percent.
2. Facebook Ads
Facebook Ads is an advertising service provided by Facebook. With so many Facebook users in Indonesia, making this platform effective for reaching many potential clients from Facebook users.
This is evidenced by research data conducted by Data Word, saying that Facebook users are always increasing every year. Known in 2018, Facebook users reached up to 2.2 billion users.
3. Instagram Ads
Another platform that you can use to create PPC ads is to use Instagram Ads. Actually Instagram Ads is one part of Facebook. So when you create an ad using Facebook Ads, automatically you have created an Instagram Ads ad.
Instagram ads are also effective for reaching many prospective clients. Based on research data obtained from Napoleon Cat, Instagram users in Indonesia in February 2019 reached up to 62 million users.
Just like making Facebook Ads, before making Instagram Ads ads, you must also have a Facebook page first before making Instagram Ads. Then register on Facebook manager.
Well, those are some platforms that you can use to create PPC ads. Which platform are you going to use?
It is highly important to craft the marketing plans as per the behavior of potential customers. I have noticed that our sales are increasing since I started availing the professional services for PPC Advertising and fb ads. Will suggest both these methods to others too.
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