5 Content Marketing Strategies for your Business
Content marketing is an online marketing strategy that focuses on planning, creating and distributing content that is relevant, consistent, and able to attract the attention of the audience (readers) so that they are interested in using your business products or services.
Is content marketing important for online businesses? The answer is "very important". Lyfe Marketing says that 78% of customers know a business through articles rather than advertisements. In addition, 70% of customers have more confidence in a business that provides various types of content.
When doing content marketing, it takes the right strategy to be able to attract many potential customers. Here are 5 important content marketing strategies for you to know:
1. Determine Your Marketing Goals
When doing content marketing, you will be required to create content that is relevant to your business, the aim is to convince and grow good brand awareness of readers, so they are interested in using your business.
Knowing your marketing goals will make it easier for you to create relevant content. For example when you have set your marketing goals to sell website services, you must be able to create content related to the website.
2. Determine the Persona Buyer
Before doing content marketing, you also need to know your target audience or commonly known as buyer persona. Because when doing content marketing, the content that you create must also meet the needs of your target audience.
By creating content that suits the needs of the target audience, it will be easier for you to attract their attention, so they are interested in using the products or services that you offer.
How do you know the buyer persona?
To find out the buyer persona, you can install Google Analytic code on your website. With Google Analytics you can find out some data about your audience or website visitors such as age, gender, website pages frequently visited by the audience and so on.
3. Create Quality Content and Suit Trends
Creating quality content, one thing you need to do is to find out the topics that are trending on the Google search engine. To find out, you can use Google Trends.
After knowing the trending topic, the next step is to choose and adjust the trending topic to your business.
For example, your business is about digital marketing services, while the current trend is to talk about "Affiliate Marketing", so that the content marketing you can do is create articles about Affiliate Marketing.
When creating content, there are several types of content that you can make so that your content is more varied. The goal is to attract more attention of the audience (readers) and readers do not get bored with your content.
Here are some types of content that you can:
E-Book
Infographics.
The video.
Audio.
Blog Article.
Webinar.
Presentation slides.
4. Distribute Your Content
After producing quality content and in accordance with your target audience, the next step you need to do is distribute (promote) your content.
To distribute content, you can take advantage of sharing social media platforms, personal blogs or various discussion forums that suit your business.
It would be nice if you distribute your content on all types of platforms so that more is known by many people. The more people who know the content that you create, the easier it is for you to find potential clients.
5. Content Evaluation
The last step you need to do is evaluate the content that you have distributed. Content evaluation can be a reference to create further content so that the quality of your content continues to improve.
How to? You can also use Google Analytics. You can see the development of your website after doing content marketing.
For example, many audiences read article pages about Affiliate Marketing, so you must optimize the page when creating the next content.
That's 5 content marketing strategies that can be your guide when doing it. Have you ever done content marketing before? What kind of strategy do you usually do? Let's discuss in the comments column below.
Is content marketing important for online businesses? The answer is "very important". Lyfe Marketing says that 78% of customers know a business through articles rather than advertisements. In addition, 70% of customers have more confidence in a business that provides various types of content.
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| 5 Content Marketing Strategies for your Business |
1. Determine Your Marketing Goals
When doing content marketing, you will be required to create content that is relevant to your business, the aim is to convince and grow good brand awareness of readers, so they are interested in using your business.
Knowing your marketing goals will make it easier for you to create relevant content. For example when you have set your marketing goals to sell website services, you must be able to create content related to the website.
2. Determine the Persona Buyer
Before doing content marketing, you also need to know your target audience or commonly known as buyer persona. Because when doing content marketing, the content that you create must also meet the needs of your target audience.
By creating content that suits the needs of the target audience, it will be easier for you to attract their attention, so they are interested in using the products or services that you offer.
How do you know the buyer persona?
To find out the buyer persona, you can install Google Analytic code on your website. With Google Analytics you can find out some data about your audience or website visitors such as age, gender, website pages frequently visited by the audience and so on.
3. Create Quality Content and Suit Trends
Creating quality content, one thing you need to do is to find out the topics that are trending on the Google search engine. To find out, you can use Google Trends.
After knowing the trending topic, the next step is to choose and adjust the trending topic to your business.
For example, your business is about digital marketing services, while the current trend is to talk about "Affiliate Marketing", so that the content marketing you can do is create articles about Affiliate Marketing.
When creating content, there are several types of content that you can make so that your content is more varied. The goal is to attract more attention of the audience (readers) and readers do not get bored with your content.
Here are some types of content that you can:
E-Book
Infographics.
The video.
Audio.
Blog Article.
Webinar.
Presentation slides.
4. Distribute Your Content
After producing quality content and in accordance with your target audience, the next step you need to do is distribute (promote) your content.
To distribute content, you can take advantage of sharing social media platforms, personal blogs or various discussion forums that suit your business.
It would be nice if you distribute your content on all types of platforms so that more is known by many people. The more people who know the content that you create, the easier it is for you to find potential clients.
5. Content Evaluation
The last step you need to do is evaluate the content that you have distributed. Content evaluation can be a reference to create further content so that the quality of your content continues to improve.
How to? You can also use Google Analytics. You can see the development of your website after doing content marketing.
For example, many audiences read article pages about Affiliate Marketing, so you must optimize the page when creating the next content.
That's 5 content marketing strategies that can be your guide when doing it. Have you ever done content marketing before? What kind of strategy do you usually do? Let's discuss in the comments column below.
Thank you for sharing this piece! It is very helpful and informative. Would like to see more updates from you.
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