SEO Blogger: Complete Blog Site Optimization Guide

SEO Blogger - The Blogger.com platform is basically already designed or already has a feature that supports search engine optimizer or commonly called SEO (Search Engine Optimization) search engines. It's just that maybe a lot of beginner bloggers don't understand how to use bloggers so that the web / blog is more SEO Friendly and can compete on search results pages (Google, Bing, Yahoo and Yandex).

Benefits and Objectives of SEO (Search Engine Optimization)

• Increase the volume of organic traffic
• Target content to the right audience (potential visitors)
• Maintaining a PageRank (Ranking) page continuously

So on this occasion I will share seo tips and tricks on the blogger platform by optimizing "Setup" some settings and supporting web blogger features. The following SEO steps that must be done.

Blog and Keyword Header Optimization
Make a unique name and domain for your blog site such as "Borisinil" and the url used by borisinil.blogspot.com or borisinil.com for custom domains.

Then activate the <meta> Description and fill in the blog description with sentences containing keywords that give a description of the title and nice site.

Meta description blogger

The meta description serves to display a "description" snippet about the information of a web page on the search results page. Snippets or short paragraphs that are displayed in the site description are very helpful to increase the number of clicks (traffic) of the site.

Blog Search Description

Basically the function of the description is to provide clearer information to the user about the web url they see on the search results page, sometimes search engines also make use of keywords in the description if the keywords searched by the user are not found on the web page.

Optimizing Blog Content

1. Make the "article" content title with clear and concise sentences
2. Avoid using repeated words in the article title.
3. Avoid using URLs that are too long in the content / article url.
4. Insert keywords in the article title, URL and article description.

1. Article Writing and Keyword Techniques
SEO Friendly "Article" content has 3 characteristics namely; Descriptive, Informative and Fresh or new ideas, if the 3 features have been fulfilled 80% of the articles are seo friendly, to get more value or ranking on search engines a little additional seo techniques need to be applied to optimize the content / article, the following is a complete explanation;

1. Make the content or article with a complete explanation and not wordy.
2. Use the "bullet list" to collect material points.
3. Use long tail keywords to support the main keywords of the article.
4. Create an article description with clear sentences (descriptive) and contain keywords
5. Use subheading (heading tags) on long articles
6. Connect between articles that have a very close relationship using links.
7. Use the "nofollow" attribute on third party urls or external links.

2. "Image or Image" Multimedia Optimization
One of the most influential Google crawlers on indexing and crawling web sites is googlebot-image. That's why an article should include supporting multimedia such as images, the purpose of making articles easier to recognize and can be found on search results pages in many ways. .

To maximize the crawling of "googlebot-image" on web pages or articles, some optimization needs to be done on the article image, namely;

1. Add Caption and Alt Image Tag to the uploaded image in the article
2. Insert the main keywords of the article in the Caption text and the Alt Image Tag
3. Use an image file that complies with web standards (PNG, JPG, GIF, and SVG)
4. Avoid using images above 500kb

In addition to maximizing content on search engines, the use of images with smaller sizes is also useful for maintaining the loading speed of loading websites / blogs.

SEO Strategy
What is meant by SEO Strategy? Why does SEO need a strategy? In addition to optimizing content and keywords, SEO Optimization also requires a strategy to support content that has been optimized on search engines and here are some strategies that should be applied in SEO Optimization Blogger.

1. Make Site Navigation Clear

1. Group articles using label tags
2. Avoid using excessive label tags (Ideal 1 to 2 label tags)
3. Avoid combining the opposite label tags such as "SEO, Cooking", the truth is "SEO, Blogging".

The function of label tags is basically to create article categories / group content by category, then supported by Breadcrumb will make it easier for search engines to find content or articles by category (label tags).

2. Blog Optimization on Social Media
Why should you optimize your blog on social media? In the world of social media blogging is the most effective site / content promotion tool, indirectly the traffic graphs (traffic) obtained through social media also influence "give a good influence" to the content rating and the site itself on search engines and what to do to optimize a website on social media are;

1. Set thumbnail share posts and blog headers to make them stand out on Social Media (Facebook, Twitter, Gplus, Pinterest, LinkedIn and so on)
2. Creating a social media page that is similar to the name (website title), aims to make the site's keywords dominate the search engine results page "google".
3. Associate social media pages with blog sites to build positive backlinks
4. Share every post published on the blog site to social media pages, to boost visibility (Facebook, Twitter, Gplus, Pinterest, LinkedIn, LinkedIn etc.) on the search engine results page.

As an example of SEO optimization by utilizing social media, try typing the "Kepri Page" Keyword into your search engine, almost 100% of the search results pages are fully controlled by the site.

3. Maximizing Site Loading Speed

• Asynchronous javascript bundling that blocks rendering
• Reduce the use of inline CSS in html sites
• Minify JavaScript, CSS and HTML Sites
• Use the DNS Prefetching Tag, or
• Use AMP templates if possible.

Google's top priority in search engines is to prioritize convenience to its users, especially mobile device users. Therefore, Google invites all site developers to create websites that are mobile friendly, and it's no secret that Google prioritizes faster sites on its search engine.

4. Helps Searchers Find Site Content

1. Avoid excessive crawling by robots.txt
2. Submit sitemap or sitemap to webmaster tools "Google Search Console"
3. Add Breadcrumb to the website / blog
4. Enable / Create location tags to optimize content in local search
5. Use blogger meta keywords
6. Fix site structured data markup

Do the same "submit sitemap" on webmasters bing, yahoo and yandex so that site content (articles) can be found on their search results pages.

5. Building Backlinks Periodically
Every blog site content indexed by Google's crawlers generally has a backlink from Google, but that is not enough to increase the site's rating because other websites also get similar backlinks, following tips for building site backlinks;

Upload original video files or images into site content (original files are bait to get quality backlinks when files are borrowed by other sites)
Comment on popular sites regularly and select sites that use comments fields with site links (Forum profile).

Write on guest post blogs or open forums.
Finally, linking blog sites with Google Analytics, this section is actually just to analyze site performance both the performance and the presence of the site on the search results page, through the results of this analysis we can decide what steps should be taken to support site development and search engine optimization ( SEO).

The tutorial above is a combination of On-Page SEO and Off-Page SEO techniques, implemented correctly then the blog site is already classified as seo friendly so that it is almost no longer necessary to learn SEO On-Page and SEO-Off Page techniques but only understand the basics of the material. .

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